PRESS RELEASE WRITING
Your Business Has a Story to Tell -
Tell it Well
The public needs to know what your business is up to - and a press release is a highly effective way to tell your story.
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As a freelance press release writer, I’ll craft your news with clarity and use established principles to help it get picked up. I make the (often daunting) process of drafting a press release easy.
Press Releases - The Full Story
The first press release was issued in 1906. It was used to disclose to the public the details of a train crash in Atlantic City. This soon became a fast, effective way for organisations to inform journalists and media outlets of important announcements and events.
Fast forward over 100 years and businesses around the world distribute press releases to industry and mainstream media outlets every day.
The Best Part
There’s a good chance your business has plenty of opportunities to send out press releases that will attract interest. Topics could include:
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Product launches
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Location openings
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Community events
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Crowdfunding campaigns
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Recent hirings
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Inspirational stories
The Hard Part
With so many press releases going out to journalists and media outlets every day, getting noticed can be difficult. That’s where I come in.
As a freelance press release writer, I know how to make an impact. From writing a relevant, catchy headline to applying the correct formatting, I’ll help set your story up for success.
Press Release Power
Letting interested readers know what you’re up to is an obvious benefit of drafting a press release. But this media material can help you in other ways.
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SEO Strength - Relevant keywords and links included in your press release can help increase your visibility and boost your position in search engines. Your story can also drive traffic to your website.
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Industry Authority - Publishing press releases will help establish you as a trusted thought leader in your industry.
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Brand Recognition - Exposing more people to your business news can put you on the consumer's radar and do great things for your visibility and reputation.
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Crisis Management - Drafting a press release is an effective way to control the narrative and provide accurate information during sensitive situations.
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Media Exposure - Sending out regular press releases helps you establish valuable relationships with industry journalists and media outlets.
Affordable Press Release Writing Services
If you’re ready to distribute a press release but need help with the story, I’m ready to go to work. As a freelance copywriter, I understand which details to include, the essential formatting and how to craft a story that gets read.